Tourism Department
Organizational structure
Job responsibilities
Job responsibilities
| Tourism Affairs Section |
| 1. |
Promoting endeavors to establish the special tourism zone with casino subsidiaries. |
| 2. |
Feasibility study and overall planning of private participation in Penghu’s tourist infrastructure and inviting for investments in tourist infrastructure. |
| 3. |
Handling training of tourism industry workers. |
| 4. |
Domestic and international cooperation and exchange on tourism development. |
| 5. |
Planning of travel routes of eco-tourism. |
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| Tourism Promotion Section |
| 1. |
Assisting townships, cities and civil societies in carrying out tourism promotion activities. |
| 2. |
Registration management of private lodging facilities, hotels and guesthouses. |
| 3. |
Implementing tourism promotional activities. |
| 4. |
Management of offshore platforms. |
| 5. |
Maintenance and management of Penghu Tour Web Site-Welcome. |
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| Transportation and Mainland Affairs Section |
| 1. |
Supervision and management of subsidized transport and ferry vessels in the county |
| 2. |
Cross-strait exchanges and small three links affairs. |
| 3. |
Marine transport and innovative transport outside the county. |
| 4. |
Air ticket seating coordination. |
| 5. |
Public transport services on roads and highways. |
|
| Scenic Area Management Section |
| 1. |
Landscape planning of townships and cities in the county. |
| 2. |
Matters related to use category change of industrial land in scenic areas. |
| 3. |
Establishment of public art facilities |
| 4. |
Matters related to coast conservation and urban-rural landscape planning. |
| 5. |
Landscape engineering affairs in townships and cities of the county. |
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Summary of Penghu’s Tourism Development Policy
Summary of Penghu’s Tourism Development Policy
| Our Objective |
| To create an island tourist resort that incorporates Penghu’s characteristics and services at international level with innovate thinking and that highlights natural and humanistic beauty of Penghu. |
|
| Our Strategy |
| Work toward this objective from the perspectives of tourism development, service quality, market development and tourism promotion. |
|
| Tourism Development |
| 1. |
Building on Penghu’s culture, history and marine environment resources as the basis and contents of tourism development |
| 2. |
Integrating private resources and inviting private investments in tourism development projects, trying to establish a comprehensive theme recreation area with a low-profile casino as the incentive for investments |
| 3. |
Formulating plans on travel routes that fit in with various islands and creating new travel routes and sites in Penghu. |
| 4. |
Enhancing Penghu’s tourism industrial policy from a macro perspective through strengthening international exchange |
| 5. |
Improving competency of local management talents involved in tourism industry, empowering them to develop tourism industry from an international view by strengthening talent cultivation |
|
| Service Quality |
| 1. |
Targeted at hotels, private lodging facilities, restaurants, travel agencies, tour guides, travel boats, sightseeing buses, water recreation areas and industrial products. |
| 2. |
Assistance programs for those engaging in special business operations of existing hotels and private lodging facilities. |
| 3. |
Handling programs to promote pilot travel itineraries in Penghu |
| 4. |
Encouraging tour plans that integrate ecological, humanistic and attractive contents |
| 5. |
Carrying out tourism safety management |
|
| Market Development |
| 1. |
Identifying Taiwan, China, Hong Kong, Macao, Japan and other regions or countries as the target market |
| 2. |
Integrating resources from airlines and travel agencies to expand the travel group market. |
| 3. |
Strengthening media advertisements to seek more share in individual tourist market |
| 4. |
Strengthening promotional efforts in individual tourist market during peak seasons and off-seasons |
| 5. |
Establishing network platform progressively to expand the individual tourist market |
|
| Tourism Promotion |
| 1. |
Promoting continuously the beauty of Penghu through various channels, including TV, networks, flat media, radio stations and exhibition fairs. |
| 2. |
Organizing media groups and professional groups for assistance in tourism promotion. |
| 3. |
Integrating resources and proposing projects that underlines Penghu’s beauty |
| 4. |
Proposing new tours and planning new themes to help promote tourism industry and new landscape of Penghu. |
| 5. |
Examining operating performance of tourism promotional activities and promoting major festivals and events |
|
| Our Vision |
| Shaping Penghu into a new travel resort in Asia Pacific by capitalizing on the unique characteristics of Special Cultural Zone, Special Marine Ecological Zone, Basalt Geological Park, casinos, duty-free shopping area and direct cross- strait transportation points. |
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Contact Us
Contact
| Tel |
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| Director |
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| Deputy Director |
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| Tourism Affairs Section |
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| Tourism Promotion Section |
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| Transportation and Mainland Affairs Section |
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| Scenic Area Management Section |
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| Fax |
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| Address: |
| No.32,Jhihping Rd.,Magong City Penghu County 88043,Taiwan（R.O.C） |
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